Full-Scale Marketing & Digital Branding for a Chicago Plastic Surgery Practice
Lisa J. Peters, MD is a board-certified plastic surgeon in the Chicago area specializing in breast and body procedures. I support her practice through full-scale marketing, branding, and digital content creation designed to elevate her online presence, drive patient inquiries, and create a modern, trustworthy aesthetic across all platforms.
My work spans high-impact video storytelling, before-and-after photography, SEO-optimized website content, and social media strategy tailored for the plastic surgery + medspa space. By blending education, authenticity, and clean visual design, I help Dr. Peters communicate her expertise while making patients feel informed, safe, and connected.
This project showcases how consistent branding, UX-driven content, and ongoing digital strategy directly support patient acquisition and long-term reputation growth in a highly competitive market.
Brand Positioning + Messaging Framework
Position as one of the best in chicagoland for mommy makeovers, creating educaitonal and real content people can relate to.
Social Media Carousels & Brand Feel
Color Palette
Video Production
Email Marketing + Campaign Creative
Analytics, Growth Tracking + Strategy
From June–December (after I arrived), profile visits rose 46.7%, follows grew 91%, and content interactions + views doubled compared to January–April. This growth came from shifting the strategy toward video, educational content, and authentic visuals featuring real providers—moving away from stock photos and giving the practice a more local, Chicago-rooted presence
